The company could reduce the upfront price for its software and charge people more over time for the services through subscriptions. That shift to mobile devices and low-cost software is why Microsoft is trying to shift from being a traditional software company into one that sells Internet services and devices, said Ross Rubin, an independent consumer technology analyst for Reticle Research.
#Microsoft word for apple ipad upgrade
What’s more, Microsoft still charges $120 for people who want to upgrade from the older Windows 7 system to Windows 8. Its attempts to sell tablets have been failures, and Windows 8, which it has marketed as a software system for tablets and PCs, has gotten a chilly reception. So far, Microsoft has had little success in that growing market. IDC, another research company, predicts that sales of tablets will surpass those of PCs in the fourth quarter of this year and on an annual basis in 2015. About 120 million tablets were shipped in 2012, nearly seven times as many as in 2010, when the first Apple iPad was released, according to Gartner, a market research company. Tablets are devouring the PC market, which has long been Microsoft’s playing ground. With its free software offering, Apple is capitalizing on strong growth in tablet computing sales and Microsoft’s reluctance to offer Office for the iPad. Schiller, senior vice president for marketing at Apple. “This is our biggest leap forward ever in a full-sized iPad,” said Philip W. The smaller iPad starts at $400 and the bigger iPad will cost $500. The full-size iPad, with a 9.7-inch screen, was renamed the iPad Air, because it has a slimmer design and has lost some weight. The company upgraded its iPad Mini, the smaller tablet, with a higher-resolution, 7.9-inch display. As expected, Apple souped up its iPads with faster processors and zippier Internet connections.
The pricing maneuver was perhaps the lone surprise at an Apple new media event here at the Yerba Buena Center for the Arts. The latest version of the Macintosh operating system, Mavericks, will also be free. SAN FRANCISCO - At an event meant to feature its latest iPad tablet computing devices, Apple on Tuesday took aim at one of the biggest and seemingly unassailable businesses of its rival Microsoft, its Office software for tasks like word processing and spreadsheets.Īpple said iWork, a set of applications for Macs, iPads and iPhones that essentially duplicates what Microsoft’s Office offers customers, would be free to anyone who bought a new Macintosh computer or mobile device from Apple.
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